Special FX Simply Fresh Optimizing Shampoo| Dilutes 50:1

Achieve brighter, cleaner, more radiant coats with Special FX™ Simply Fresh Optimizing Shampoo — a professional-grade formula that whitens and brightens all coat colors while adding brilliance, softness, and the perfect shine.

Whitens & Brightens All Coat Colors

This optimizing shampoo is designed to enhance coat appearance by whitening and brightening any coat color, helping coats look fresh, vibrant, and show-ready after every bath.

Brilliance & Softness Without Weighing Down the Coat

Special FX™ Simply Fresh Optimizing Shampoo adds noticeable softness and shine while keeping coats light and manageable. It cleans, conditions, and highlights without weighing down the coat, making it ideal for all coat types.

High-Performance Grooming for Pros

Created for the show dog or professional groomer demanding the highest performance, this shampoo delivers consistent results with every wash — perfect for routine grooming, show prep, and finishing work.

For Canine, Feline & Equine Use

Formulated for Canine, Feline, and Equine animals, Simply Fresh Optimizing Shampoo is a versatile choice for salons, mobile groomers, and multi-animal grooming environments.

Why you’ll love it:

• Whitens and brightens all coat colors
• Adds brilliance, softness, and the perfect shine
• Cleans, conditions, and highlights without weighing down the coat
• High-performance shampoo for show dogs and professional groomers
• Suitable for all coat types
• For Canine, Feline & Equine animals
• Ultra-concentrated formula (dilutes 50:1)
• Available in 1 Gallon

Ingredients: Plant derived conditioning shampoo with Aloe, Jojoba, Panthenol, Vitamin E, Soy Protein and Allantoin.