Special FX Platinum Plum Optimizing Shampoo | Dilutes 50:1

Whitens & Brightens All Coat Colors

This optimizing shampoo helps enhance natural coat color by whitening, brightening, and highlighting for a fresh, vibrant finish — ideal for show prep or everyday grooming when you want coats to look their absolute best.

Softness & Shine Without the Weight

Platinum Plum Optimizing Shampoo adds noticeable softness and beautiful brilliance while keeping coats light and manageable. It cleans, conditions, and highlights without weighing down the coat, making it a great choice for all coat types.

Show-Quality Results for Pros

Created for the show dog or professional groomer demanding the highest performance, this shampoo delivers a thorough clean with conditioning benefits to support a polished, healthy-looking finish.

For Canine, Feline & Equine Use

Formulated for all coat types and suitable for Canine, Feline, and Equine animals, Platinum Plum Optimizing Shampoo is a versatile grooming essential for salons, mobile groomers, and multi-pet homes.

Why you’ll love it:

• Whitens and brightens all coat colors
• Adds brilliance, softness, and the perfect shine
• Cleans, conditions, and highlights without weighing down the coat
• High-performance shampoo for show dogs and professional groomers
• Suitable for all coat types
• For Canine, Feline & Equine animals
• Ultra-concentrated formula (dilutes 50:1)

Ingredients: Plant derived conditioning shampoo with Aloe, Jojoba, Panthenol, Vitamin E, Soy Protein and Allantoin.